BitX Blogs

This work was preformed for BitX Funding, published on Oct 09, 2020.

Jake Labate

SEO Growth Consultant

CLIENT

BitX Funding

BitX Funding is a small business loan marketplace out of Fairfield, Connecticut.

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SKILL

User Intent Focus

Understanding and addressing the intent behind search queries. By aligning content with what users genuinely seek, websites can improve relevancy, drive more organic traffic, and increase conversions.

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Problem

Todd had someone creating content on a regular basis for the site, but he was looking for someone to create consistent, higher quality content that resonated better with his audience.

Action

The work I performed for BitX consisted of conducting keyword/topical & competitive research, creating new blog content for the website, and contralto re-strategizing as a result of reviewing analytics and KPIs.

Solution

I was able to triple (300% increase) BitX's organic search traffic from 800 visits per month to 2,400 visits per month though a series of carefully researched and crafted original blog content. As a result, their number of loan applications tripled as well (300% increase). This all happened in a course of only 12 months. Big thanks to Todd and team at BitX Funding for being one of my first clients.