Total Mortgage

12% instant increase in online mortgage applications.


Total Mortgage a privately held mid-market mortgage company headquartered in Milford, CT with over 300 employees and 30 branches across the country. They have been rated several times as one of the fastest growing companies in the US.

Total Mortgage
Kaushik Prakash, Software Engineer
Client Recommendation
I had the pleasure of working with Jake Labate in his capacity as an CRO consultant for Total Mortgage. In this role, Jake provided strategic guidance and hands-on implementation of technical SEO best practices. He conducted keyword research, optimized page titles and meta descriptions, and recommended schema markup to enhance our search visibility and clickthrough rates. Jake has a strong understanding of the latest search algorithm updates and trends. He is skilled at interpreting ranking reports and site crawl data to surface issues and identify improvement opportunities. On a personal level, Jake is passionate about staying on top of the latest in SEO. He generously shared his knowledge through presentations to our team on core topics.
Total MortgageTotal Mortgage

Mar 15, 2023

Mortgage Conversions

Total Mortage has a great content talent. What they were lacking is someone with experience converting traffic from that content. I knew a top performer at the company, who referred me to upper management.

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