+44%
Indexing growth (800k to 1.3M pages)
Jake Labate Builds Industry-Leading SEO Products
Hi, I'm Jake, an SEO professional with 9 years of experience. I build AI/SEO systems (so, marketing ops), for enterprise eCommerce, agencies, and product-led companies.
Snapshot
- Current: AI SEO Product Owner, SchemaCDN
- Location: Boston, MA
- Specialty: Schema + search infrastructure
- Focus: AI discoverability + citation growth
Proven Outcomes
Numbers first, narrative second. Every engagement is run against measurable targets, and these are the results that define the work: indexing recovered at marketplace scale, traffic multiplied through search strategy, and CTR lifted by turning schema into a product.
+300%
Traffic growth (800 to 2,400 monthly)
+14%
SERP CTR lift from schema productization
5M+
Enterprise pages managed and analyzed
About
Nine years across enterprise eCommerce, agencies, and product-led companies, from independent consulting to Head of SEO Product to Senior Analyst at Wayfair to AI SEO Product Owner at SchemaCDN. The throughline is an operator mindset: treat search like infrastructure, instrument everything, and let the data decide.
The Career Arc
Consultant, agency SEO lead, enterprise analyst, and now AI SEO product owner. Each role compounded the last, moving from tactical fixes to owning search systems end to end.
Known For
Enterprise search systems, schema at scale, AI search adaptation, and data-led decisions. The reputation is built on shipped systems, not slide decks.
The Working Stack
BigQuery, SQL, GA4, Google Search Console, Screaming Frog, Botify, and Web Vitals diagnostics: the tools behind every diagnosis and every recommendation.
Services
Built for teams that need real search systems, not another one-off audit. Four core service lines, technical SEO infrastructure, schema strategy and operations, AI-SEO strategy design, and SEO product advisory, delivered through engagement formats that match how your team actually ships.
What Gets Built
Crawl and indexing infrastructure that holds up at scale, schema operations that run continuously, and AI discoverability programs designed for how retrieval actually works.
How It's Delivered
Choose a Strategic Retainer for ongoing advisory or an Execution Program for embedded, hands-on implementation, across WordPress, Shopify, Webflow, Drupal, and beyond.
What It Produces
Indexing resilience, richer SERP presentation with improved CTR, operational clarity for your team, and a search program that adapts to the AI era instead of fighting it.
Methodology
Advanced SEO is not a pile of tactics. It is a reasoning system for deciding what to build, what to protect, how to structure information, and how to make organic growth operational. The methodology library documents nine disciplines, from first principles thinking to operational design, and shows how they combine into one coherent SEO operating system.
Diagnose Systems, Not Symptoms
Reason from search mechanics and map dependencies before prescribing fixes. First principles thinking and systems thinking keep the diagnosis honest.
Nine Frameworks, One Library
Decision intelligence, information architecture, governance design, knowledge management, risk management, semantic modeling, and more, each with when and how to apply it.
Strategy Made Operational
Every framework ends the same way: strategy turned into rules, workflows, and feedback loops your team can actually run week after week.
SchemaCDN
Schema markup has always been powerful and painful: custom-coded per page, slow to ship, and quick to drift. SchemaCDN replaces that workflow with AI-powered infrastructure. One script line deploys centralized schema logic that delivers JSON-LD at runtime and governs it continuously across the entire catalog.
One Line To Deploy
A lightweight script tag replaces page-by-page implementation. An AI and rule framework generates the markup, so coverage scales with the site instead of with engineering hours.
Governed, Not Set-and-Forget
Continuous delivery and ongoing governance keep structured data consistent across large catalogs, eliminating the drift and technical debt of manual schema.
Born From Results
The product evolved from a hotel-industry schema framework that generated a +14% SERP CTR lift, then was productized for AI-era search where structured data feeds model confidence.
Case Studies
Documented outcomes, not vague promises. Three public case studies cover the full arc of the work: rescuing indexation at marketplace scale, multiplying traffic through search strategy, and turning a schema framework into measurable CTR gains.
Indexing Recovery At Scale
A large auto marketplace grew from 800k to 1.3M indexed pages, a +44% recovery driven by technical-first execution that proved durable long after launch.
+300% Traffic Growth
An investment-focused client went from 800 to 2,400 monthly visits through deliberate search strategy and the measurement discipline to prove what worked.
Schema Productization
A hotel-industry schema framework delivered a +14% SERP CTR lift, and became the foundation for SchemaCDN, extending SEO into retrieval and citation optimization.
SEO & GEO Playbooks
Thirty execution-ready playbooks spanning technical SEO, generative engine optimization, content systems, and entity strategy, each translated into implementation guides for seven major CMS platforms. That's 210 platform-specific runbooks your team can open and act on today.
30 Playbooks Deep
From Crawlability & Indexation and Core Web Vitals to E-E-A-T, Entity SEO, Topical Authority, and Site Migration SEO, the library covers the full modern search surface.
Built For The AI Era
Dedicated playbooks for AI Content Optimization, AI Overviews, and SERP feature strategy explain how to earn citations in AI-generated answers, not just blue links.
Mapped To Your CMS
Every playbook ships with guides for WordPress, Shopify, Webflow, Drupal, HubSpot CMS, Contentful, and Adobe Experience Manager, so guidance lands where your team works.
Agentic AI Protocols
AI agents are becoming first-class consumers of the web, and six protocols define how they connect: MCP, WebMCP, A2A, UCP, ACP, and NLWeb. This library documents each protocol, its launch history and standards context, and exactly how to implement it on the CMS you already run.
Six Protocols, Decoded
Plain-language summaries of Model Context Protocol, WebMCP, Agent2Agent, Universal Commerce Protocol, ACP, and NLWeb: what each one does and where it fits in your stack.
Standards In Context
Launch timelines and standards history show how agentic AI interoperability is converging, so you can invest in the protocols that will still matter next year.
42 Implementation Guides
Every protocol is paired with step-by-step rollout guidance for WordPress, Shopify, Webflow, Drupal, HubSpot CMS, Contentful, and Adobe Experience Manager.
Debunking GEO
The GEO conversation is full of confident claims and thin evidence. This series puts ten of the loudest debates on trial, from llms.txt to content gating to query fan-outs, weighing first-party documentation and published research before closing each one with a simple verdict.
One Debate Per Page
Schema markup, content chunking, llms.txt, rendering strategies, citation bait, robots.txt AI controls, and more, each examined on its own evidence, not its hype.
Three Possible Verdicts
Every claim ends as DEBUNKED, PLAUSIBLE, or TRUE. Content chunking and off-site brand mentions earn TRUE; selective content gating gets DEBUNKED outright.
Evidence Over Opinion
The method separates direct effects from indirect benefits, cites external sources, and refuses to overclaim, so the verdicts hold up when you act on them.
SEO Engineering Scripts
Where SEO meets engineering: a growing library of scripts, tools, and workflows that turn raw search data into decisions. Each resource is a reference brief built to be adapted to your own stack, covering query libraries, visualizers, and analyzers.
GSC BigQuery Query Library
Reusable BigQuery patterns for search performance analysis: query and page diagnostics, CTR opportunity surfacing, and trend analysis straight from Search Console exports.
Internal Link Graph Visualizer
A workflow that turns crawl exports into link graphs, exposing hub pages, orphan risks, depth problems, and how PageRank actually flows through the site.
AI Crawler Log Analyzer
A framework for separating AI crawler activity from classic search bots in your logs, and identifying which URLs LLM-driven requests are actually reaching.
Selected Testimonials
Dylan Rooney
Owner
Redline Graphics
Jake always goes above and beyond when you meet with him for a consultation. He is thorough and pays attention to every detail.
Riley Cane
Copywriter
Jake Labate is a master at his craft. Great service, and actively cares about the businesses he helps. Just a big heart overall.
Michael Lux
Owner
Lux Media
[Jake] is extremely knowledgeable and tech savvy. [His] passion is unmatched and are a great local partner.
Rodney Smalls
Agency Owner
The depth of his knowledge is breathtaking. If you need someone to put together a web based marketing strategy, look no further. Jake is your guy!
Matt Nuzie
Top 10 Real Estate Agent in CT
Re/Max
Jake is very responsive, knowledgeable & cares about the quality of his work. He also has genuine care for his clients and wants to ensure they are happy with the services he provides. He went above and beyond for the work he did for me.
Andrew Goldstein
Multi-Award Winning Agency Founder
In the realm of digital marketing and web design, Jake stands out as an expert who seamlessly merges creative design and strategic SEO practices. His commendable proficiency in these domains transforms businesses' online presence. His expertise is undoubtedly a game-changer in the digital landscape.
Chris Michael Davies
Creative Copywriter
Working for Jake has been invaluable to my career and understanding of SEO, marketing, and coding. In addition to being a wonderful boss and a strategic manager, he's an excellent mentor and role model and has taken a lot of time to help teach and coach me in all things marketing. He's dedicated and brilliant with a clear vision of what he wants from team-members and employees.
Kaushik Prakash
Lead Software Engineer
Total Mortgage
I had the pleasure of working with Jake Labate in his capacity as an CRO consultant for Total Mortgage. In this role, Jake provided strategic guidance and hands-on implementation of technical SEO best practices. He conducted keyword research, optimized page titles and meta descriptions, and recommended schema markup to enhance our search visibility and clickthrough rates. Jake has a strong understanding of the latest search algorithm updates and trends.
