Potential benefits
- Rise in search rankings
- Build brand recognition
- Increase click-through-rate
Implement schema
See schema examplesVisual elements:
- List of Applications or Software
- Application Titles
- Source or Provider Information
- Thumbnail Images (if applicable)
- Link to App Download or Installation
Good for:
- App Stores and Marketplaces
- Software Developers
- Tech Review Websites
- Technology News Outlets
- Educational Platforms
- Gaming Platforms
- Health and Fitness Apps
Case studies:
Screenshots
1.
Ensure your app is indexed by search engines and that it supports deep linking. Deep linking allows search engines to access and display content from within your app in search results.
2.
Optimize your app's presence on app stores (e.g., Apple App Store, Google Play Store) to improve its visibility. This includes using relevant keywords in your app title, description, and metadata, as well as gathering positive reviews and ratings.
3.
Use structured data and schema markup to provide search engines with information about your app. You can specify details like app name, description, platform compatibility, and ratings. This information can be displayed in rich snippets or as part of SERP features like app packs.
4.
Create high-quality, engaging content that promotes your app organically. This can include blog posts, articles, videos, and social media content that highlights the benefits of your app.
5.
Focus on keeping users engaged with your app and retaining them. High user engagement and retention rates positively impact app rankings and the likelihood of being featured in app-related SERP features.
Features
- Pre-mapped key-value framework
- Generative unique @id functionality
- Recursive generation & compiling
- Value-type syntax validation
- Fallback value incorporation
Benefits
- Consolidate & simplify input fields
- Label & link entities by relationships
- More detailed & cleaner code
- Automatic smart validation
- Prioritize specific, yet capture relevant values
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Ordered list
- Item 1
- Item 2
- Item 3
Unordered list
- Item A
- Item B
- Item C
Bold text
Emphasis
Superscript
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More on schema markup
Official Schema docs
Official Google docs
Follow the rules of schema markup
Like other aspect of web content, Google offers structured data guideline on how to deploy structured data correctly. Google mentions aspects of code index-ability, content, relevance, completeness etc. Google is generally very keen to spammy tactics, so we'd recommend giving this a once-over if you are not previously familiar.
Schema markup in different CMSs
JSON-LD schema markup
JSON-LD docsGoogle recommends the JSON-LD method to consolidate schema in 1 place, as it might be more maintainable, and less error-prone.
Microdata schema markup
Microdata docsInstead of using JSON, microdata attaches attributes to existing HTML tags. The vocabulary is the same.
- Are experienced in working with schema markup
- Manage large scale dynamic and/or conditional rendering
Test & validate your schema markup
Schema.org's validator
The official schema.org validator checks for recognized vocabulary, syntax, and value formatting (such as date formats, url formats, etc)
- Schema.org vocabulary
- Syntax
- Value-type validation
Google's rich result test
Google's rich result test checks for schema.org vocabulary, syntax and value formatting. Google rich result test also checks if Google approves of the structured data.
- Schema.org vocabulary
- Syntax
- Value-type validation
- Google-approved SERP assets
Monitoring schema with industry tools
The Schema.org Validator is great for checking structure as well as both Google and non-Google recognized schema types, however Google's Test will check the syntax, as well as the missing of mandatory fields, the missing of optional fields as recognized by Google.
In Google Search Console under the "Enhancements" tab, you will see a list of schema types Google has recognized on your website (you may not see the tab if Google has not detected any schema on your site).
Google is known to detect schema both over a period of time (few days to a few weeks), and incompletely (as far as being displayed in Google Search Console), so be patient.
Here you will see the schemas detected by Google that have "Errors" (not showing in SERP), ones that have "Issues" (showing in SERP under some circumstances), and "Valid" (fully approved by Google). If an item has as an "Error" or an "Issue", you will be able to see when it was detected, as well as the type of problem Google is detecting with it. Once you have believed you have solved the issue in your schema, republish your site, and click "Run Validation" to confirm the problem is resolved. It may take a few days or a week for Google to confirm.
More on SERPs
Related Rich Result SERP Features
Full SERP features list!
Leverage our 50+ schema markup generators and get key tips on how to acquire each SERP feature.
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