Potential benefits
- Rise in search rankings
- Build brand recognition
- Increase click-through-rate
Implement schema
See schema examplesVisual elements:
- Video Thumbnails
- Video Titles
- Video Source/Provider Information
- Video Duration
- Video Descriptions
- Author/Channel Information
- View Counts
- Engagement Metrics (Likes, Dislikes, Comments)
Good for:
- Content Creators and YouTubers
- Streaming Services
- News Outlets
- Entertainment Industry
- Educational Websites
- E-commerce Businesses
- Travel and Tourism
- Food and Recipe Blogs
- Technology and Gadgets
Case studies:
Screenshots
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The foundation of success in video results is creating high-quality video content. Ensure that your videos are well-produced, engaging, and relevant to your target audience.
2.
Conduct keyword research to identify relevant and popular keywords and phrases in your niche. Use these keywords in your video titles, descriptions, and tags.
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Craft clear, descriptive, and keyword-rich video titles. The title is one of the most critical factors for video SEO.
4.
Create visually appealing and relevant video thumbnails. Thumbnails should accurately represent the content of your video and encourage users to click.
5.
Write detailed video descriptions that provide additional context about your content. Include relevant keywords and links to your website or related content.
Features
- Pre-mapped key-value framework
- Generative unique @id functionality
- Recursive generation & compiling
- Value-type syntax validation
- Fallback value incorporation
Benefits
- Consolidate & simplify input fields
- Label & link entities by relationships
- More detailed & cleaner code
- Automatic smart validation
- Prioritize specific, yet capture relevant values
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More on schema markup
Official Schema docs
Official Google docs
Follow the rules of schema markup
Like other aspect of web content, Google offers structured data guideline on how to deploy structured data correctly. Google mentions aspects of code index-ability, content, relevance, completeness etc. Google is generally very keen to spammy tactics, so we'd recommend giving this a once-over if you are not previously familiar.
Schema markup in different CMSs
JSON-LD schema markup
JSON-LD docsGoogle recommends the JSON-LD method to consolidate schema in 1 place, as it might be more maintainable, and less error-prone.
Microdata schema markup
Microdata docsInstead of using JSON, microdata attaches attributes to existing HTML tags. The vocabulary is the same.
- Are experienced in working with schema markup
- Manage large scale dynamic and/or conditional rendering
Test & validate your schema markup
Schema.org's validator
The official schema.org validator checks for recognized vocabulary, syntax, and value formatting (such as date formats, url formats, etc)
- Schema.org vocabulary
- Syntax
- Value-type validation
Google's rich result test
Google's rich result test checks for schema.org vocabulary, syntax and value formatting. Google rich result test also checks if Google approves of the structured data.
- Schema.org vocabulary
- Syntax
- Value-type validation
- Google-approved SERP assets
Monitoring schema with industry tools
The Schema.org Validator is great for checking structure as well as both Google and non-Google recognized schema types, however Google's Test will check the syntax, as well as the missing of mandatory fields, the missing of optional fields as recognized by Google.
In Google Search Console under the "Enhancements" tab, you will see a list of schema types Google has recognized on your website (you may not see the tab if Google has not detected any schema on your site).
Google is known to detect schema both over a period of time (few days to a few weeks), and incompletely (as far as being displayed in Google Search Console), so be patient.
Here you will see the schemas detected by Google that have "Errors" (not showing in SERP), ones that have "Issues" (showing in SERP under some circumstances), and "Valid" (fully approved by Google). If an item has as an "Error" or an "Issue", you will be able to see when it was detected, as well as the type of problem Google is detecting with it. Once you have believed you have solved the issue in your schema, republish your site, and click "Run Validation" to confirm the problem is resolved. It may take a few days or a week for Google to confirm.
More on SERPs
Related Rich Result SERP Features
Full SERP features list!
Leverage our 50+ schema markup generators and get key tips on how to acquire each SERP feature.
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Simulate the SERP appearance of your webpages based on implemented metadata and schema markup.
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