Content gap analysis at the level of the claim, not the keyword. It compares what a site actually asserts against what its competitors assert, and shows the evidence for every gap it reports.
A gap analysis tool that works on propositions rather than keywords. It breaks a site and its competitors into individual claims, embeds them, and compares the two sets to find what the competitors assert that the site does not.
The proposition is the unit because an embedding is one point in space, and a point can only mean one thing. A two thousand word article covers eight ideas, and its vector is the blurry average of all eight, which is why every article in a category ends up looking like every other one.
The blurry average of all eight.
Each one where its own idea is.
Measured on identical source content:
Separation between the right answer and the wrong one.
The same comparison, nearly eleven times the separation.
Results are organised as runs, and every reported gap opens an evidence panel showing the source text behind it. A finding can be checked instead of trusted.
Keyword gap analysis tells you a competitor ranks for something you do not. It does not tell you what they said. A page can target the same term and make an entirely different argument, and that argument is the actual gap.
Working at the proposition level means the output is a list of things worth saying that you are not saying, which is a content brief, rather than a list of terms, which is homework.
Four situations account for almost every run I make of it.
Seven steps. The run deliberately stops at step six and waits for you. The loop below plays one run against three competitors, then starts again.
URL discovery runs a ladder and stops at the first rung that yields enough: sitemaps declared in robots.txt, then common sitemap paths, then RSS and Atom feeds, then a breadth-first crawl from the homepage. The last rung is what makes it work on small marketing sites that have no sitemap at all.
Filters run first, then the survivors are stratified by first path segment and sampled evenly within each. Taking the first fifty URLs of a sitemap samples one corner of a site: on a real 826-URL site, all fifty came from one section, and the analysis described that section rather than the site.
Each page splits at its H2s, and one model call per section turns it into one to four canonical questions plus an expansion of alternate phrasings. Brand names are stripped, because otherwise every vendor's self-description sits in its own corner of the space and nothing matches across sites.
The spend check happens at the one point where stopping is free: after the crawl, when the section count is real, and before a single billable call. A run over its cap parks with the numbers and three ways forward rather than spending most of the money and then failing.
Propositions are embedded into a two-tier index that blends dense and sparse retrieval. Vectors and extractions are both content-addressed in the database, so re-running after a threshold change costs nothing and re-crawling only pays for text that changed.
You label around twenty sampled propositions covered or gap, and the threshold and the dense-sparse blend are derived from your labels rather than picked. Building this, the first vectorizer scored 62% against a 56% base rate. Twenty labels caught it in ten minutes; skipping the step would have shipped a confident, wrong report.
Unmatched propositions cluster into topics, counted per competitor and sorted by how many distinct rivals hold each one with nothing on your side. A topic every rival covers is table stakes; one a single rival covers may just be their niche. Same finding, different priority.
Two things that stop it lying to you: every proposition carries a facet, and cross-facet matches are penalised, because "is an IP address personal information under COPPA" otherwise scores higher than every true gap against a page answering the same question for CCPA. That moved accuracy from 81% to 88%. Separately, counting propositions per facet per side reaches the same headline using no vectors at all. When a finding survives both methods, trust it. When they disagree, trust neither until you know why.
Clients on a content engagement. Registration is invite-only after the first account, and every account carries a monthly spend cap, because the extraction runs on my API keys.
Coming soon, and closed. It will run inside engagement work rather than as something you can sign up for.
Status and access
A gap list is a candidate list. Which of those claims are worth making, which page should carry each one, and what has to be true before any of it earns a link, is the work. That is what an engagement is for.