Innovation

Ideated, developed & deployed the most extensive large-scale schema framework across the hotel industry, now used by leading luxury hotels in the US including The Global Ambassador, Hotel Bennet, The Ranch Life, Hotel Swexan, and several hotels in the Aqua Aston brand collection.

Schema Framework CDN (try it!)

Try it yourself! Here is a boiled-down demo of the schema framework (not for hotels, but a basic framework that works for all types of companies).

Try it on your own website! See an example JSON output.

Setup Via Script Tag:

<script defer
  src="https://deploy.schemacdn.com"
  data-brand-name="Jimmie's Place"
  data-brand-contact-phone="203-881-3026"
  data-brand-contact-email="jimmiesplacect@gmail.com"
  data-brand-rating-count="283"
  data-brand-rating-value="4.6"
  data-brand-address-street="133 Main St"
  data-brand-address-street2=""
  data-brand-address-city="Seymour"
  data-brand-address-state="CT"
  data-brand-address-zip="06483"
  data-brand-address-country="US">
</script>

Copy and paste this script tag in the <head> of your website (or a single page).
Change the data-brand variables so they match your (or your client's) brand.
Basic properties (required)
- data-brand-name
Contact properties (optional)
- data-brand-contact-phone
- data-brand-contact-email
Rating properties (optional)
- data-brand-rating-count
- data-brand-rating-value
Address properties (optional)
- data-brand-address-street
- data-brand-address-street2
- data-brand-address-city
- data-brand-address-state
- data-brand-address-zip
- data-brand-address-country
Note:
- Setting the data-brand-contact-phone variable triggers a ContactPoint schema object.
- Setting both the data-brand-rating-value and the data-brand-rating-count variables trigger an AggregateRating schema object. Note: Google does not support website setting ratings about their own business (so this schema type will soon be deprecated).
- Setting any of the data-brand-address variables triggers a PostalAddress schema object.
✅ You're done! Just publish your site, and check the DOM code (not the source) directly under where you added the script tag (or a few lines under) and you will see the schema script. This framework includes a collection of schema objects including:
See an example JSON output.
Note:
- This framework will create an ImageObject schema for an open graph image, if it's set on the page
- This framework will create a VideoObject schema for any videos embedded on the site (that are hosted on YouTube)
This is a full production schema framework! If you use this for SEO clients, just don't forget to change the data-brand variables across websites!

How is this Innovative? (2 ways):

First, this approach uses a custom schema generation framework. It's a logic-based, page-specific and validated framework thats runs behind the scenes (in my servers). No need to write schema manually. The framework even does things templates cannot (such as creating a new BreadcrumbList item for each page path. No template can do that!).

Second, it's cake to deploy. Schema no longer needs to be written and then copied and pasted over on each page, nor do you need to use some bulky, buggy plug-in. Add the tag. Change the brand name. Done. More brand data support (for more information than just the brand name) and a deeper framework (to accommodate more schema types) is coming soon!

How the Infrastructure Works

This is currently a hybrid approach, where if no cache is set, the server checks a storage bucket for the JSON object, which if none is found, a JSON is created.

Whichever step results in a found (or built) JSON object, it's returned to the browser, and appended to the page's <head>.

Google can read injected schema markup.

See an example JSON output.

What's Next for the Schema Framework

I am now developing this further into a more extensive and permanent solution, supporting more complex schema types (such as Products, Events, Locations etc).

This can be done by parsing entities from pages (using LLMs / structured outputs), mapping the extracted entities to valid schema types & properties, and returning the schemas via the same CDN method to corresponding pages (no need for the user to set any script tag attributes).

A supporting UI will be part of this solution, allowing users to both visualize and more granularly-edit (if desired) the schema objects we parse from the page, dynamically create and deploy to the site.

While both the website and the app are incomplete, this is the extent of the progress:

Website: https://schemacdn.com
Dashboard: https://dashboard.schemacdn.com

Jake Labate,
SEO Consultant

Profile

Innovation

Schema Framework CDN (try it!)

Setup Via Script Tag:

How is this Innovative? (2 ways):

How the Infrastructure Works

What's Next for the Schema Framework

Work Samples

Category Page Audit, Wayfair

Structured Data Framework, Seer

Universal Hotel AI Chatbot, Hooray

Resume

Skills

Tools