About Jake

10 years of formal experience, countless mistakes. Along the way I found a groove in marketing technology. As professional SEO, I build SEO workflows, products and SOPs.

Career Timeline And Resume

Ten years of SEO work across independent consulting, agency leadership, and enterprise product roles.

Sr. Analyst Of SEO Product, SchemaCDN

2026-Present Boston, MA

Owns product vision, roadmap, entity graph and infrastructure, plus AI-search and performance KPIs.
Built SchemaCDN as an order-of-magnitude improvement in schema markup creation, deployment, and maintenance at scale.

Sr. Analyst Of SEO Product, Wayfair

2025 Boston, MA

Led SEO data analysis and visualization practices through a first-principles framework.
Redesigned the schema markup layer using a conditional schema markup framework methodology.
Roadmapped an index coverage solution for enterprise sites (5M+ pages), addressing a long-standing industry challenge.

Hooray Agency

2023-2025 Irvine, CA (Remote)

Head of SEO 2024-2025
- Designed and developed the suite of SEO products and deliverables now offered by the agency.
- Invented a methodology to launch schema markup at scale, resulting in a 14% CTR increase.
SEO Strategist (Lead) 2023-2024
- Delivered audits, strategy, implementation, and analysis for various clients.

SEO Freelance Consultant, Independent

2017-2023 Westport, CT (Remote)

Resolved Direct Connect Auto indexing from 800k to 1.3M pages (+44%).
Grew BitX Capital traffic from 800/month to 2,400/month (+300%).
Ranked Start My Wellness #1 for multiple competitive medical keywords, adding ~1,500/month traffic (+50%).

Resume for Jake Labate, updated August 2026. For a larger, easier-to-read view, open the PDF in a new tab. Open Full Resume Download PDF

Skills

AI search, AEO and GEO, context engineering, enterprise SEO, and ecommerce SEO across PLPs and PDPs.
Crawling, indexing, site health, Core Web Vitals, page speed, and schema markup or structured data.
Keyword research, topic clustering, data analysis, data visualization, and A/B testing.

Tools

BigQuery, SQL, Looker, GA4, GSC, and Lighthouse.
Screaming Frog, SEMrush, Ahrefs, and Moz.
Various AI platforms, Claude Skills, Claude Code and Copilot, Cursor, Base44, Lovable, APIs, HTML, CSS, JavaScript, and various CMSs.

Neurodivergence

It has its pros and cons. In my work, it’s a strong pro. Talent for hire.

Great marketing work is achieved not so much with the hands, but with the mind.

I don’t need to be encouraged to think outside the box. I didn’t even know there was a box.