Monitoring And Alerting Setup

Where This Sits

5

Components in the finished document

1

Measured directly, not asserted

4

Pieces that carry my judgment

This is a Monitoring deliverable, which means it keeps standing attention on what regresses quietly. It is the unit of scope: it can be commissioned on its own, priced on its own, and accepted on its own, whether or not anything else is bought alongside it.

It is not a package and not a retainer. It is one document with 5 components, and the list below is the whole of it.

What Is Scoped Inside It

These are separately scopable pieces of work. They are normally bought as part of the whole, but any one of them can be commissioned on its own if that is all you need.

Index coverage monitoring. Continuous tracking of what is indexed and excluded, so a drop is caught in days rather than at the next audit.
Schema validity monitoring. Continuous checking that structured data stays valid and present across templates, so breakage is caught in days rather than quarters.
Core Web Vitals monitoring. Ongoing field performance tracking by template, so regressions surface with the release that caused them.
Rank and visibility tracking. Ongoing position tracking across the query set that matters, weighted so movement is read in value rather than averages.
AI citation and answer tracking. Repeated sampling of how assistants answer the target questions and who they credit, so the trend is visible.
Competitor movement alerts. Notification when a tracked competitor ships something worth reacting to.
Site change detection. Automated diffing of robots, canonicals, directives and markup, so a change nobody announced is still caught.
Log anomaly monitoring. Ongoing watch on crawler behaviour, flagging the shifts that precede visible problems.
Crawl error alerting. Immediate notification when the crawled surface starts returning errors or stops responding.

What Is Inside It

Every component is listed with the one sentence that says what it is. They are grouped by how each one is produced, because the difference between a number a tool gave me and a number I decided matters more than most reports admit.

Measured

Pulled straight from tools and logs. No interpretation, so you can re-run any of it yourself and get the same numbers.

Status table by template: Current pass or fail state across the site, readable at a glance.

Judged

My reading of the evidence. This is the part you are actually paying for, and the part you are entitled to argue with.

Check definitions: The explicit list of what is tested, on which templates, at what frequency, and against what threshold.
Alert threshold config: The rules deciding what is worth interrupting someone for, and what merely gets logged.
Alert routing rules: Who gets told what, through which channel, and how quickly.
Method and scope statement: What was examined, what was deliberately not, and with which tools and data ranges.