5
Components in the finished document
International / Hreflang Audit
A verification that every locale is correctly declared, reciprocated and served, so the right market sees the right page.
Where This Sits
3
Measured directly, not asserted
2
Pieces that carry my judgment
This is a Diagnostics deliverable, which means it establishes what is true about the site now. It is the unit of scope: it can be commissioned on its own, priced on its own, and accepted on its own, whether or not anything else is bought alongside it.
It is not a package and not a retainer. It is one document with 5 components, and the list below is the whole of it.
What Is Inside It
Every component is listed with the one sentence that says what it is. They are grouped by how each one is produced, because the difference between a number a tool gave me and a number I decided matters more than most reports admit.
Measured
Pulled straight from tools and logs. No interpretation, so you can re-run any of it yourself and get the same numbers.
- Hreflang cluster table
- Every language and region pairing, with reciprocity and validity checked.
- Locale content parity table
- Which pages exist in which locales, and where translations are missing or machine-generated.
- Index coverage snapshot
- A point-in-time count of what is indexed, what is excluded, and the reason given for each exclusion.
Judged
My reading of the evidence. This is the part you are actually paying for, and the part you are entitled to argue with.
- Severity-scored finding card
- One issue, stated with its evidence, its severity, and the likelihood it causes harm if left alone.
- Prioritised recommendation list
- Every recommendation in the order it should be acted on, with the reason for that order.