5
Components in the finished document
International Expansion Plan
Which markets to enter, in what order, and what each one requires technically and editorially before launch.
Where This Sits
2
Measured directly, not asserted
2
Pieces that carry my judgment
This is a Direction deliverable, which means it turns findings into a sequence. It is the unit of scope: it can be commissioned on its own, priced on its own, and accepted on its own, whether or not anything else is bought alongside it.
It is not a package and not a retainer. It is one document with 5 components, and the list below is the whole of it.
What Is Inside It
Every component is listed with the one sentence that says what it is. They are grouped by how each one is produced, because the difference between a number a tool gave me and a number I decided matters more than most reports admit.
Measured
Pulled straight from tools and logs. No interpretation, so you can re-run any of it yourself and get the same numbers.
- Hreflang cluster table
- Every language and region pairing, with reciprocity and validity checked.
- Locale content parity table
- Which pages exist in which locales, and where translations are missing or machine-generated.
Computed
Built by combining the measurements above. Every figure states the inputs it came from.
- Demand model
- Search volume and trend for the addressable query set, converted into a traffic and revenue range.
Judged
My reading of the evidence. This is the part you are actually paying for, and the part you are entitled to argue with.
- Locale rollout plan
- The order markets launch in, and what must be true before each one does.
- Dependency map
- What must happen before what, so the sequence cannot be reshuffled by accident.