Internal Linking Strategy

How authority and context should move through the site, expressed as rules rather than one-off suggestions.

Where This Sits

Components in the finished document

Measured directly, not asserted

Pieces that carry my judgment

This is a Direction deliverable, which means it turns findings into a sequence. It is the unit of scope: it can be commissioned on its own, priced on its own, and accepted on its own, whether or not anything else is bought alongside it.

It is not a package and not a retainer. It is one document with 4 components, and the list below is the whole of it.

What Is Inside It

Every component is listed with the one sentence that says what it is. They are grouped by how each one is produced, because the difference between a number a tool gave me and a number I decided matters more than most reports admit.

Computed

Built by combining the measurements above. Every figure states the inputs it came from.

Internal link graph: How authority and context flow between templates, as a graph rather than a list.
Topic cluster plan: How topics group into pillars and supporting pages, and how those pages link.
Anchor text distribution: Internal and external anchor phrasing, showing what the site is telling machines it is about.

Judged

My reading of the evidence. This is the part you are actually paying for, and the part you are entitled to argue with.

Linking rules by template: The rules governing which templates link to which, expressed so a developer can implement them.