Content Audit And Inventory

Every page scored on performance, intent match and decay, ending in a keep, improve, merge or remove decision for each.

Where This Sits

Components in the finished document

Measured directly, not asserted

Pieces that carry my judgment

This is a Diagnostics deliverable, which means it establishes what is true about the site now. It is the unit of scope: it can be commissioned on its own, priced on its own, and accepted on its own, whether or not anything else is bought alongside it.

It is not a package and not a retainer. It is one document with 6 components, and the list below is the whole of it.

What Is Scoped Inside It

These are separately scopable pieces of work. They are normally bought as part of the whole, but any one of them can be commissioned on its own if that is all you need.

Content quality / E-E-A-T review. An assessment of whether the site's content carries the authorship, sourcing and expertise signals its subject matter requires.
Keyword cannibalisation analysis. An identification of where multiple pages compete for the same query, and a decision on which one should win.
Index bloat / thin content analysis. An account of how many indexed pages earn nothing, what they cost in crawl attention, and which should be removed or consolidated.

What Is Inside It

Every component is listed with the one sentence that says what it is. They are grouped by how each one is produced, because the difference between a number a tool gave me and a number I decided matters more than most reports admit.

Measured

Pulled straight from tools and logs. No interpretation, so you can re-run any of it yourself and get the same numbers.

Content inventory: Every URL with its type, word count, publication date, traffic and conversion contribution.
Content decay table: Pages whose traffic is declining, ranked by what that decline is worth.
Cannibalisation cluster table: Groups of URLs competing for the same query, with the one currently winning.

Judged

My reading of the evidence. This is the part you are actually paying for, and the part you are entitled to argue with.

Thin and near-duplicate list: Pages below the useful-content threshold, with the reason each falls short.
Prioritised recommendation list: Every recommendation in the order it should be acted on, with the reason for that order.
Method and scope statement: What was examined, what was deliberately not, and with which tools and data ranges.