SEO Implemented on

Image SEO

Image SEO can provide 3 primary benefits: accessibility, image search, and fast loading. Providing 'title' and 'alt' tags for images allows grants users greater context as to the nature of the image. This is useful the image fails to load on the page, or if a website visitor is using a screen reader. Including these tags also help search engines understand where to show this image when users search for images specific on Google and other engines. Clicks in this image can go directly to the webpage it's embedded on. Also, condensing image files, using certain file formats such as .webp, and using specific image sizes can greatly increase loading speed of your webpages.


By adjusting certain settings in the meta data of your website, you can ensure your website and its pages are being indexed by search engines (shown in the SERP - search engine results pages). Setting things like the content of a robots.txt file, the <meta name="robots" /> tag, submitting your sitemap via Google Search Console, verifying ownership of you site via Google Analytics or DNS records etc can ensure the work you put into your website gets shown to users searching for your products or services.

Page Speed

Users expect fast loading websites. The average bounce rate on a website (how many people visit a website, but then leave before reading/interacting with anything) is about 80% on average. "Milliseconds [can] Make Millions" - Deloitte. Google likes serving fast website to their users, this is why they created a page speed testing tool. It includes rankings across different page speed metrics, and actionable items to resolve them. As website speed is highly correlated to bounce rate, SEOs should pay great attention to how fast their sites load.


By setting certain meta data on my site, I can control how the website's name, title, images, description etc appear in the SERP (search engine results page). By posting regularly to my LinkedIn profile, keeping a complete Google page, setting alt tags on images posted across platforms, getting backlinks from sites like BBB ensure that when someone searches for me directly, or for SEO services in my area, my links from all over the web take up real estate in the SERP.

Semantic HTML

This website practices semantic HTML. Have you ever heard the term "spaghetti code"? Semantic code (in this case HTML) refers to the clean, structural, hierarchical and accurate use of HTML tags and attributes. Even many of the most modern CMSs (content management systems) such as WordPress reply on drop-and-drop cookie cuter code building, and plug-ins to dictate the code that produces their websites. Practicing semantic HTML allows for search engines to better understand the nature of a website's content, allowing for higher ranking in the SERP (search engine results page).

Structured Data

This website uses schema markup (aka structured data). This allows search engines to better understand the content on the website, and allows the site to be eligible for 'rich results'. Rich results are dynamic, visual element that appear directly in the SERP (search engine results page). These elements include things like videos, images, star rating, product features, upcoming events and more.

Jake Labate, Top "SEO" and "Organic Search" LinkedIn VoiceJake Labate, Top Community Voice on LinkedIn
Jake Labate, SEO Consultant on GoogleJake Labate, Google Knowledge Panel